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SCIENCE-BEAUTY-SAFETY
Disrupting The Industry By Putting Your Health First
Our carefully selected team of expert artists at The Clean Beauty Lab are the pioneers behind the NYC Clean Beauty movement. Each artist is fully dedicated to the art of healthier hair care and all of us live by the values of our brand, which entails protecting the environment in our day-to-day routines.Â
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"Creating beauty in a non-toxic environment has not only transformed my craft but has also shaped my journey as a mother." - Lia Ormeno
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LIA ORMENO
ReserveHair Colorist | Keratin Specialist
Lia is a conscious clean beauty artist dedicated to giving her best to each and every customer. Her extensive knowledge of products, treatments, and new trends gives her special insight when it comes to advising her customers. What Lia loves most is seeing the gleam in her client’s eyes when they see their transformation in the mirror. She focuses on the integrity of her clients hair by listening to them and understanding their needs. Her top notch customer service skills contribute to the loyal following she has at CBL.
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“My mission is prioritizing my clients’ beauty needs and their health.” - Malvin Almanzar
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MALVIN ALMANZAR
ReserveFounder | Master Colorist
Malvin Almanzar is a visionary New York City stylist, founder and leader of the Clean Beauty Lab, a thriving enterprise he's helped build from the ground up. With a Master of Science from New York University, Malvin combines his expertise as a professional hair colorist and image consultant with a passion for understanding the mind and body. Known for his meticulously detailed blonde projects and impeccable results, he delivers personalized color designs tailored to each client.
A yoga and travel enthusiast, Malvin frequently returns to his native Dominican Republic to connect with his roots. As he leads the Clean Beauty Lab, he continues to pave the way for future brand collaborations, blending his artistic talents with his entrepreneurial vision. Outside the salon, Malvin finds new creative expressions through his fashion sense, acting, singing, cooking, and drawing, always infusing artistry into every facet of his life.
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“My ultimate goal is for my clients to fall in love with their hair.” - Simone Baker
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SIMONE BAKER
ReserveHair Stylist | Colorist
Simone is a clean living enthusiast whose life values are integrity, love, and respect. As a knowledgeable and skillful dry cutting specialist and L’Oreal Professionnel trained Balayage artist, she weaves these principles into her interactions with each client to bring forward the beauty in all hair types and textures while safeguarding the integrity of the hair. After all, her philosophy is that beautiful hair begins with healthy hair. Simone’s ultimate desire is for her clients to experience the confidence that comes from having the most stunning hair possible, whether it be from a fresh new haircut that captures their current vibe or a non toxic color change that gives them the look they have been longing for. Simone is thrilled to align her passion for health and wholesome living with the ethos of the Clean Beauty Lab
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 "Revolutionizing beauty with purpose—where artistry, wellness, and innovation meet." – Mauricio Artunduaga
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MAURICIO ARTUNDUAGA
ReserveFounder | Master Stylist | Colorist
With over 20 years in the beauty industry, Mauricio Artunduaga is a pioneer in clean beauty and one of the first organic-certified hairstylists in New York. His expertise in cutting-edge color techniques and precision styling has made him a trusted name for those seeking exceptional results without compromise.Mauricio planted the seed for what is now Clean Beauty Lab, driven by a simple yet powerful vision: luxury hair care should be safe, effective, and free from toxic chemicals. What began as an idea has grown into a leading salon where artistry and wellness go hand in hand.
Known for his keen eye for detail and deep understanding of natural hair chemistry, Mauricio creates tailored transformations that enhance each client’s unique beauty—all while preserving the integrity of their hair.
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